For anyone interested in sustainable textiles, this is pretty awesome. The North Face has released a beanie that is net-negative when it comes to its carbon dioxide impact. At least, from the production of the wool, from a ranch which sequesters 4000 metric tons of CO2 a year. Shipping, etc. will negate some of this, but it is still possible that even by the time you get it in your little paws, the hat has sequestered more CO2 than its production and delivery have produced. Even if not, and the overall effect is positive CO2 into the atmosphere, it is better than one in which even the raising of the sheep has added more carbon dioxide.
According to the Gear Junkie, “The North Face dubs it the first ‘Climate Beneficial’ textile, a classification TNF aims to grow next year.”
A step in the right direction.