A very interesting article on the actual costs of major-brand running shoes, by solereview.com. This goes through production costs, landed costs, other expenses, retail margins, etc. for a very complete look. If you are thinking about starting a shoe company, this is a great place to start for a financial primer!
![](https://i0.wp.com/4139design.com/wp-content/uploads/2016/06/Cost_split_adidas_shoe.jpg?resize=810%2C750)