I have had a particular interest in bio-plastics for years and am psyched to see Lego and others stepping up. For example, I designed packaging using PLA, when it had previously only been used for food packaging. Lego is taking a great step forward and transitioning to renewable sources for their plastic bricks. They are starting with responsibly sourced sugar cane, and bricks that look, fittingly enough, like leaves, trees and bushes. These will be available at retail later this year. Lego has also started using wind power, joined the Bioplastic Feedstock Alliance and partnered with the World Wildlife Fund, supporting sustainably sourced plastics.
“At the Lego Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first Lego elements made from sustainably sourced plastic are in production and will be in Lego boxes this year. This is a great first step in our ambitious commitment to making all Lego bricks using sustainable materials.” — Tim Brooks,
VP Environmental Responsibility, Lego
Check out more at The Verge or SGB Online.