Starting with Outdoor Retailer Summer Market 2006, SOLE has been a presence at the Outdoor Retailer Winter and Summer Markets, the largest retailer show for the outdoor industry in North America. The booth started with Octanorm wall frames and vinyl wall banners, and slowly got more sustainable, with less material, and less shipping volume. We also went from a background of black, to white, with less imagery and more products on lit walls, as the product line expanded.
Molo stools and tables and expanding benches from FlexibleLove enabled a single pallet to carry all of our furniture. After winning a Best Of Booth Award at OR Winter Market 2010, we stepped up our game and replaced the Octanorm walls with Molo walls, expanding Tyvek structures that collapse into tiny spaces and expand into fifteen foot long walls.
A barista stand, modular stage, overhanging canopy/projection screen, and a giant, branded, fabric column made the booth inviting while leaving private space for meetings.